About

Scott Cowperthwaite, President

Working with BrandFunction is unique - We work more as your partner than as an agency. We want to get to know your business--and your challenges--as well as we can. And that covers your entire business. From your company website to customer service to sales training to your recycling program, we dive into all aspects of your business to best identify where opportunity lies. We have a fresh take on things ... but more importantly, we listen carefully to your constituents to ascertain where the greatest opportunities exist.

BrandFunction works with all types of businesses in all types of sectors. From law practices to auto repair to dentists to large corporations, BrandFunction drills down to find the unifying threads in all business ... effective procedures, great service, efficiencies, solid marketing and overall business throughput and output.

We’re unbiased. Unlike your own managers and staff who often “go with the flow,” if we hear something from one of your customers or an employee working on the line, be sure every detail matters to us. And the best ideas are often the most basic, the simplest. We’re expert at finding them, developing strategy and executing on those plans.

Scott Cowperthwaite, president of BrandFunction, is a fifth-generation Denver native. Scott has had a diverse and varied career including National Marketing Director - Ocean Park Hospitality, General Manager - Metro Brokers, Inc. Association, Development Director - Wynkoop Brewing Co., Development Director - Special Olympics Colorado and more.

In addition to launching and helping to grow dozens of businesses nationally, he has successfully operated an array of his own enterprises including OneStopWizard (a real estate services site, relaunching), MyActiveKid, a line of children’s clothing (sold in 2008) and his parent company, New West Marketing, LLC. From big companies to small, Scott’s background in many industries enables him to have a unique insight. Scott brings a unique angle to developing strategy. It’s based on unparalleled experience, openness, engagement and collaboration. With Scott, the best idea wins, regardless of where it came from. The whole point is to get ideas percolating, refine them through a unique process, develop a plan and then execute.

What We Do ...

- Strategy

- Think-Tanks

- Marketing

- Training

- Retreats

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